The NHS provide a wealth of data via Freedom Of Information. By seeing prescribing patterns from GP surgeries pharmaceutical companies can better target their campaigns to get relevant information to the healthcare professionals that need it.
Discoveries
This app shows prescribing trends for a number of diabetes drugs from UK GP surgeries. This can show when there are changes in the types of drugs that are being prescribed for a particular condition. These data can be blended with pharmaceutical company data to show market share in a selected market.
Impact
Having a good understanding of how other products are being prescribed means that pharmaceutical companies can better target their information campaigns, ensuring the right healthcare professionals have the information they need to make informed decisions about which products to prescribe.
Audience
These data would be of particular interest to people working in the SFE area of a pharmaceutical company. They could be of benefit to those developing treatments and to front-line healthcare professionals also.
Data and advanced analytics
The application has been built using freedom of information data and Quick Intelligence's Instant Sense Application. This application is free to download and allows you to upload your own data, along with a set of metadata, to have a working application in minutes and not hours. This is particularly useful for prototyping of applications, but can be used in production also.
See a live demo of the application here:
https://www.quickintelligence.co.uk/sense/prescribe.html
Find out more about the Instant Sense Application here:
https://www.quickintelligence.co.uk/instant-qlik-sense-app/