If you have some few exclusions, define your exclusions in a string variable and then use the variable in wildmatch:
Set vExclude = '*iti*' , '*ito*';
LOAD *,
If(Name Like '*IT*' and Wildmatch(Name, $(vExclude)) = 0, 1,0 ) as ITExceptions;
LOAD * INLINE [
Name
IT
ITiti
ITito
];
