Has anyone using/used Qlik sense dashboards to analyse ecommerce traffic data?
We are getting huge volume of data from snowplow, but thinking whether qlik sense is the right tool for this.
I would like to hear from someone had actually done this in qlik successfully.
Thanks.
These are the queries we are trying to tackle with user friendly dashboards.
Identifying customers landing on out of stock products
- How many customers are landing on oos products?
- Which products are they?
- Which brands are they?
- What traffic source?
- What do the customers do?
- Bounce
- CVR
- Funnel analysis – where do customers go next?
Looking at customer journeys by landing page brand
- How many customers are landing on a brand?
- How many of the landing products are OOS?
- What do the customers do?
- Bounce
- Conversion Rate
- Add to bag
- Funnel analysis – where do they go next?
Looking at funnel analysis
- How many customers are landing on the site on the different page types (PDP/Home page etc.)
- What are the common customer journeys (i.e. PDP > PDP > PDP, HomePage > Cat Page)
- Which journey types are highest converting
Looking at marketing traffic
- Looking at the percentage make up of traffic across the traffic types by time to understand growth of channels
- Looking at change in CVR by channel across time
- Look at landing page by channel
- How many OOS views?
- What are the brands
