This week I attended the Gartner BI Summit in London. The tag line of the conference was, "ReBIrth?Adjust, Evaluate, Organize." I used Twitter heavily during the event--you can read my tweets, as well as those of other conference attendees, here.

The Gartner BI Summit was an exciting event for QlikTech, as it took place on the heels of the analyst firm publishing its 2011 Business Intelligence Platform Magic Quadrant report. You can access the full report, in all its 52-page glory, here.

QlikTech secured a coveted position in the Leaders Quadrant based on our completeness of vision and ability to execute. During an analyst panel discussion about Magic Quadrants, analyst Rita Sallam noted that the Leaders Quadrant in the BI Magic Quadrant includes two types of vendors: traditional BI vendors and what Gartner calls data discovery vendors. According to the BI Platforms Magic Quadrant report, "These data discovery alternatives to traditional BI platforms offer highly interactive and graphical user interfaces built on in-memory architectures to address business users' unmet ease-of-use and rapid deployment needs."

We couldn't agree more. We call this new type of BI "Business Discovery." In our view, Business Discovery platforms work with what you have (including traditional BI solutions) and deliver zero-wait analysis, mobility, an app-like delivery model, remixability and reassembly, and a social and collaborative environment. If you'd like more info, click here to download the QlikView White Paper "Business Discovery: The Next Generation of BI."