Erica Driver is a senior director of global customer advocacy at QlikTech, where she is laser-focused on QlikTech's commitment to being a customer-centric company. Erica moved into this role from the product marketing team at QlikTech, where she focused on product messaging, positioning, and strategy. Before joining QlikTech, Erica was a co-founder and principal with ThinkBalm, an independent analyst firm specializing in work-related use of immersive technologies. She also spent 11 years as a principal analyst with Forrester Research, where she covered enterprise collaboration and Information Workplace platforms and strategy. She started her career in IT as a Lotus Notes application developer and system administrator.