Skip navigation
Currently Being Moderated
0

The Making of the QlikView Product Tour Video

Posted by Erica Driver on Nov 18, 2010 2:21:00 AM

I'm proud to announce the availability of a new 8-minute QlikView video tour. For those of you new to QlikView, this video provides an overview of what makes QlikView different. For old hands, it highlights some of what's new in QlikView 10. This series of short, interconnected video segments covers seven topics: consolidation, search, visualization, enterprise readiness, scalability, extension and collaboration, and the ability to deploy anywhere. Click to watch the video here.

According to Peter Simonsen, our Sr. Director Global Web Marketing, we created this video to give people a good visual introduction to what QlikView is all about. Sure, you could get to a point of understanding by reading content on our web site or exploring QlikView demo apps. But we wanted to show people what QlikView can do for them in a quick and engaging way.

The project was a labor of love-a collaboration among the corporate marketing, product marketing, and product management teams at QlikTech, in conjunction with an outside creative agency.

  • For early brainstorming, core team members met in an immersive environment. At the beginning of the project, team members worked together in a 3D immersive environment called Teleplace. There, we collaborated on an initial version of the script, storyboarded the video segments, explored our collection of QlikView demo apps to decide which ones would be best to show, and tried to come up with imagery to communicate some of the more abstract concepts in the video. We were all able to share our computer screens simultaneously in the 3D space. We all created sticky notes and uploaded images to a brainstorming wall, and any of us could rearrange the images and edit the sticky notes as we worked.
  • We finalized the script and flow using good old fashioned email and phone. Between the early brainstorming and the formal project work, we had lots of discussions about the script and the flow of the video segments. During this time, we were preparing for the launch of QlikView 10, and lots of efforts were under way to make sure our messages were all aligned. The core team exchanged lots of emails and participated in WebEx meetings as we evolved the script and finalized the video flow. At key points in the process, project owner Peter Simonsen reached out to get buy-in from a larger group of internal stakeholders.
  • Once our agency began working on the videos, we used their Basecamp site. Once the script was finalized and the agency began creating the videos, we used their Basecamp project management workspace. There, we communicated with the team and managed collaboratively-created assets, like scripts, screen captures, and video drafts. We were able to use email to add comments to discussion threads; all communications were logged in the appropriate Basecamp folder.

Creating the QlikView product tour video was fun and exciting, and we hope you enjoy the fruits of our labor. (And if you're looking for additional info about QlikView 10, click here for the QlikView 10 landing page.)

Comments (0)